Tuesday, 26 July 2011

F for Ferdinand...

This beautifully designed hook is from the Essey range of products, and continues their quirky design ethos of symbolic functionalism, with products often based on stories and fables.

Ferdinand the bull is a quiet, peace loving young bull who only wants to spend his time under a cork tree smelling the flowers. But, when a bee stings him, the townspeople believe he is ferocious and take him to the bullring! He refuses to fight and is taken back to the cork tree to once again smell the flowers. Ferdinand teaches us to appreciate the simple things in life and to be ourselves.

The Ferdinand design is a simple continuous line from one horn, through the eye, round the nose ring and back again to the other horn creating a functional double coat hook for hanging clothes. One line – one soul. The Ferdinand story is based on a 1938 classic story by Munro Leaf & Robert Lawson.

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