Wednesday, 2 March 2011

Pantone Colour of 2011

We are often asked by our clients to help with colour choices and combinations of colours. Our clients are often afraid of using colour, resorting to standard neutral schemes, rather than exploring more vivid options. We work with our clients to guide them through the options available with a few simple rules to using colour.

It is important to understand how to communicate colour choices effectively, and Pantone is known worldwide as the standard language for accurate color communication across a variety of industries. Their website - - gives a wealth of advice on using colour, and each year they identify one particular colour which encompass the status quo.

For 2011, the colour is Honeysuckle! Which is NOT YOUR GRANDMOTHER'S PINK!

This is not the shy pink of dawn, the sleepy pink of summer lemonade, or the tidy pink of gingham curtains. This is pink with attitude. A bold, intense, don't-ignore-me color. Honeysuckle 18-2120, the PANTONE Color of the Year for 2011, is a confidant, assertive shade of lusciously saturated pink that fuels our desire for change and ignites our spirit, to help us meet the challenges of everyday life. It commands our attention and rewards us with a good dose of confidence and energy. Showing up just about everywhere from men's and women's apparel and accessories to footwear, cosmetics and furnishings for the home, Honeysuckle has become a global call for positive thinking and concerted action.

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